Archiwum kategorii: News

New Balance has launched a new online outlet

For the Polish representative of New Balance, 2016 is the time of rapid online and offline development. At the end of the year, brand has plans to open forty stationary stores and run next Street Style points, they also implemented StreetStyle24.pl online store. 2016 is also a year when New Balance Poland received an award for effective social media actions. The award has been granted during the international meeting of all New Balance representatives in Atlanta.

But this is not the end of the progress – New Balance has recently opened online outlet, thanks to which the lovers of the shoes with a characteristic “N” letter can shop with additional discount. Online outlet is consistent with the overall visual identity of the brand. Product sheets include full size tables and panoramic photos.

New Balance footwear is characterized by innovative technology. That is why, there is also  an information about applied solutions. Data can be presented in three ways: in the form of written description, infographic or short movie. The implementation of the new online outlet is the next step in cooperation between New Balance Poland and i-systems in e-commerce field.

Online outlet is available here: nboutlet.pl

Neness has launched a new online store

The new system created for Neness – a company which offers perfumes for man and woman – includes dedicated e-commerce solutions. These solutions support building loyalty among customers and accelerate the execution of complex orders. All the work on implementation was done by i-systems.

– We wanted our customers to feel comfortable while making purchases online. Therefore, delicate and clear layout was indispensable. We also paid special attention for the functionalities allowing a potential customer to easily find and buy the product he or she is looking for – says Edyta Brudny, Neness

Functionalities for quick shopping and efficient execution of orders

New e-commerce system has SOLR search engine, thanks to which customers can find their favourite fragrance by entering the name or the parameters of the product. System is also able to find the product, despite entering misspelled name, as the search engine will show products that are likely to interest the customer of an online store.

Brand-new online store is also equipped with Shipping Manager module. This functionality allows to pass an information about new parcel to Poczta Polska [Polish Post Office] and easyPack by InPost. Then, the module generates a label that should be placed on the package prepared for shipping. Normally, the customer data are entered manually, which can cause multiple errors. Shipping Manager module automates the entire process, reduces the time needed for package preparation and eliminates errors associated with wrong address data entering.

Solutions for loyal customers

Each customer feels appreciated when he or she gets additional discount or extra points, which can be exchanged for a gift. E-commerce system created for Neness has Discount Coupons Module, which are granted in exchange for signing up for the newsletter. This allows the company to obtain customer data and to invite customers to make a purchase in the online store. Another functionality is loyalty programme, allowing logged in customers to collect premium points for shopping. The administrator of the store can determine whether the points are granted for buying a specific product, or each product. In his or her panel, the customer can see the number of collected points, as well as things he or she can buy for those points.

A possibility to sale abroad

Neness online store is adjusted to cross-border sales. A customer cas choose language of the store: polish or english, he or she can also buy favourite perfumes in different currencies – PLN, GBP, EUR or USD, which for the foreign customer is great comfort.

Online store available here: www.en.neness.pl

The new image of BeanBrothers e-commerce system

The new e-commerce system for BeanBrothers has been created for the lovers of aromatic teas and coffees from all around the world. The new online store is a combination of an elegant graphic design, referring to the colors of the earth, and modern functionalities supporting online sales. All of the solutions were implemented within single idea – to create a place, where the customer can easily and comfortably purchase both favourite coffee and specialized equipment, needed wherever short black is brewed.

– Our online store has a lot of advanced functionalities, which facilitate making purchases for individual customers and business partners. We especially appreciate the integration with the accounting system, thanks to which we can execute orders much quicker – says Filip Sura, BeanBrothers

Solutions for efficient and flawless execution of orders

E-commerce system prepared for BeanBrothers offers high-quality tea and coffee, as well as grinders, coffee machines, and special accessories, such as filtering systems or dispensers. As the offer is directed either to B2C and B2B sector, it generates considerable traffic on the website. In order to ensure efficient execution of many orders, company’s representatives made a decision to integrate e-commerce system with Subiekt GT accounting system. Thanks to the implemented solution the situation when the customer orders unavailable product can be avoided.

The company also sells its products through Allegro auction portal. Wide range of products means a necessity to create multiple auctions with different parameters. Generating auctions “manually” can be burdensome and can cause many errors. Thanks to the automatized creation of auctions, only products which are available in BeanBrothers warehouse, are the subject of an auction.

Repair Management System

Repair Management System

Automatization of the Repair Management system

Except for products, BeanBrothers offers repairs of different kinds of coffee equipment. Every year, the brand gains new customers, so traditional completing of documents, related to possible equipment failure, would be time-consuming. Therefore, automatization of the Repair Management System was for company’s representatives of great importance.

A dedicated Repair Management System has been implemented in the new e-commerce system for BeanBrothers. Every coffee machine owner can now easily report failure directly through online store and order service. What the customer needs to do is simply fill a short form. On the basis of this information, accurate costs and repair time are given.

Information on stationary stores and discounts in exchange for signing up for the newsletter

Information on stationary stores and discounts in exchange for signing up for the newsletter

Modules aimed at improving customer service quality

An interesting solution which supports customer service quality is Abandoned Carts module. There are several reasons why customers do not finish their purchase transactions. They want to check the price of the competition or they just simply forgot about the order. Thanks to this solution, the administrator of the online store can set automatic e-mail reminder to people who did not finish their purchases during a specific amount of time. This module is a perfect remarketing tool, allowing low-cost reminder of the offer.

The customers who signed up for the newsletter were also well taken care of because of the additional discounts. Customers are reluctant to share their private e-mail addresses, however everyone likes to get bonuses. Module called “coupons for signing up for the newsletter” allows to create customers database at low cost. Customers, on the other hand, get additional percentage or amount discount for BeanBrothers online store.
Brand-new e-commerce system for BeanBrothers can be found here: www.beanbrothers.pl

i-systems release – version 4.3

Another version of our system has been released. This time, changelog reached a record number of 258 positions, such as: adding new full-text advanced search engine, redirection module, spam shield module, as well as HTTP Auth configurable authorization.  

What is advanced Solr search engine?

This module is an extension of an advanced product searcher (PAS), which uses Solr for searching. What is Solr? It is an efficient platform for full-text search. The previous version of the system was based on storing product data in database, however it was much slower. Solr is quicker than database query.

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This option can be efficiently scalable and expandable, unlike the previous version, where additional queries were needed. In case of PAS module, all changes in product features had to be refreshed, so that data could be outdated. Now, they are being refreshed incrementally every 5 minutes, and all data is being refreshed every hour. This means that  the longest waiting time for this changes on frontend level is 5 minutes. Moreover, customers get Solr search engine bundled with version 4.3.

Redirection module

This module allows to create and import URL redirections from the panel level. The customers want to keep URL address, they had in the previous store, because of positioning. Therefore, we prepared a tool, which in a very universal way, deals with tasks, which until now have been carried out in an individual way.

Spam Shield Module

Spam Shield reduces email spam from the contact forms, as Internet bots send unwanted content. This protection is based on both analysis of the display time and time needed to send a form – to small interval alerts application to bot. Also, a hidden box has been added, the fulfillment of which will inform the system about the threat.

HTTP Auth configurable authorization

Along with the launching new versions of the multidomain stores, when the customer does not want the store to be indexed by Google, while working simultaneously with the current store, the module introduces an additional authorization for a particular domain. This means, that the stores continue working, and the module introduces an additional authorization, preventing content indexing by Google.

What else?

In addition, discount politics module has been updated. The following changes have been introduced: discount limit support, base price discount, improvement of Allegro cart price calculation, improvement of transport registration, transport surcharge support, and conditional coupons support. Release 4.3 also includes new options for logistics modules, and improvement of UX in the administration panel.

Herbamedicus expands the group of its customers through eCommerce

Herbamedicus Poland was established in 2010. With the Swiss preparations the owner met two years earlier. However, at this time he worked for a different international corporation, so he made a decision to carry out market analysis. After extensive research, it turned out that Polish consumers want to use natural healthy products.
Herbamedicus Poland offers Swiss preparations of natural medicine. All products contain extracts of herbs and medicinal plants, creating a fully natural products. The brand can be found in pharmacies, herbal shops, as well as in drug stores and retail chains, located throughout the country.

Reaching wider group of customers

The company carries out activities aimed at increasing the range of its customers. In April, they started cooperation with the Polish champion in bodybuilding – Michał Sawicki. Thanks of the campaign, Herbamedicus products are more and more often selected by active people.

– Not so long ago, our offer was addressed to the customer who was over 45 years old. However, we decided to expand our business and reach younger customer. Products for athletes, dermocosmetics, and coconut oils, addressed to all people who want to live a dynamic and healthy live were made. To reach younger customer, besides offline sales, we have created a mobile and technologically advanced eCommerce system – says Adam Jakobiuk, Chairman of the Board at Herbamedicus
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Awards for modern eCommerce system

The company has recently been recognized with many awards. They received “Skrzydła Biznesu” [Business Wings] – an award granted to the companies searching for the new solutions for development, silver medal in “Konsumencki Lider Jakości 2016” [Consumer Quality Leader 2016], and title “Dobra Marka 2016” [Good Brand 2016]. Due to an implementation of the modern eCommerce system, Herbamedicus received title of “e-gazela biznesu” [Business e-gazelle]. Herbamedicus online store has a lot of B2B solutions and functionalities to support the automation of payments and order fulfillment. The management board particularly appreciate the dedicated Call Center module. Thanks to the implementation of this solution, the company effectively increases phone sales.

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– Our eCommerce system is an innovative project. On the one hand it is easy-to-use and intuitive, on the other – it has several developed functionalities to increase the quality of customer service. We hired external companies to run phone sales. The decision to create proprietary Call Center module was a good choice – states Iwona Urbaniak, Office Manager at Herbamedicus.


Development of the new brands

The Swiss Herbamedicus company is not the only brand offered by a Polish company. In their offer they also have their own brands, such as Vitamedicus – herbal preparations, and Herba Pure – dietary supplements.
Despite many successes the company is not slowing down its development. They recently purchased land for the new office and warehouse. Currently they are waiting for an appropriate permissions and finalizing the construction project. The new warehouse is to be environment friendly and consistent with the overall idea of ​​the company. Completion of construction works is planned at the end of next year.

i-stats application dedicated to i-systems customers

A free i-stats app has been prepared for i-systems customers, who have eCommerce system from version 4.3. The application is used to display statistics of an online store. Each user with the appropriate permissions, or the person managing an online store can see which products are most popular and what are the sales results of the store in a given period of time. It can be also a helpful tool in case of choosing effective methods of further development of eCommerce actions.

Data from different time periods

i-stats can be used to obtain interesting data from different periods of time – for the day, week, month or even a year. An app is simple and intuitive – user who wants to download data simply has to select suitable interval.

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Information to determine the further development of eCommerce actions

Thanks to i-stats application one can trace the value of contracts, both in the form of chart and text data. User can also check the amount of executed orders. It can also get information on what days an online store reports the highest or lowest value of sales. Moreover, the application shows summary data, i.e. how many contracts were finalized with a prepayment or by cash on delivery. The system also allows to check the amount of products ordered. Thanks to this it can be found out if the customers prefer to buy less high-end products or more cheaper products. This app also allows to determine the average time of order execution.

How to download i-stats?

Mobile app is available for iOS and Android. It can be downloaded from Google Play, as well as App Store. Only online store’s address, as well as login and password is needed to log in. Once entered, the data is saved, and the application automatically updates the values downloaded from the store.

Download

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UrbanGames eCommerce system awarded by adidas

UrbanGames – an online store of Arco company, operating on the market of sports shoes for almost twenty years, received “adidas Poland Quality Mark”. The award was granted for compliance with the adidas Group eCommerce guidelines.

The Arco company has a network of stationary stores, located throughout Poland. Showrooms offer their customers clothing and sports footwear by manufacturers such as: adidas, Nike and Reebok. The next and at the same time natural step for the representatives of the company was the opening for the eCommerce market .

Recognition for dedicated solutions

Developed product sheets has been implemented in the new eCommerce system. Thanks to separate tabs in product sheets, customer has a possibility to familiarize with all the details, such as: payments, shipping, warranty, returns, without the necessity to look for these information in the store’s terms and conditions. Developed product sheets also consist of such details as blade size.

– The quality of the store, modules supporting customer service, as well as dedicated solutions related to product presentation are the reasons why we were awarded by “adidas Poland Quality Mark” – claims Łukasz Nagły, eCommerce Manager at UrbanGames


Next development directions

Developing a network of monobrand stores, with close collaboration with producers, allowed UrbanGames to achieve very high level of of both customer service and knowledge of modern trends. Experience in the selection of appropriate models of the products contributed to the development and strengthening the brand position in the market. However for company’s representatives there is no room for complacency. They completely understand the power of online activities, so the new UrbanGames online store will be soon promoted in social media. By these actions the company would like to start cooperation with Polish bloggers and engage in the promotion and sponsorship of talented young athletes.

– According to our assumptions, UrbanGames online store should form a coherent whole along with stationary shops and complement each other – says Łukasz Nagły, eCommerce Manager at UrbanGames


Representatives of the company intend to intensify efforts to combine offline and online sales. Implemented eCommerce system in fact is to be a support for continuously expanding network of stationary stores.

i-systems release – version 4.2

We have introduced another update of our software, along with meaningful changes and improvements in system’s structure. Changelog consists of 57 records, among which we can find: discount politics, Allegro multi variants, plugin to BZ WBK transfers’ import, as well as moving components from individual repositories to main repository.

Discount Politics

The idea of the key module – Discount Politics – is to provide one point where other modules can report discounts. This module allows to manage discounts in the store globally, by creating connections between discounts and discount hierarchy, as well as fixing the method of calculating discounts. Thanks to the module, each discount can be calculated in a different way on each item in the cart, and discount chain can be broken, so they do not overlap.

There are two basic kinds of discounts: percentage and price discount. Price discount requires fixed price and currency symbol. Percentage discount is basically a percentage. From the delegate level it is possible to give a discount on the cart in different ways:

• Global discount – it is given similarly as any other discount. This is the amount / value we want to subtract from the entire cart. Because of the accounting reasons it can not be subtracted from the total value of the cart. Therefore it is spread over all the possible products uniformly,
• Mass discount – it allows to give a discount for groups of cart’s elements, not the whole cart itself,
• Weight and Volume Discount – it lowers only the prices of shipment, depending on the cart’s weight

The main objective of the discount politics module is to manage logistics of the price choice.

Allegro multi variants

Improving Allegro multi variants option resulted in customer’s ability to choose the size of the product that is to be purchased. Earlier, a single auction was made for one size and a seller had to create a lot auctions for given product. Thanks to this solution, auction costs are much lower, as there is only one auction needed to sell multiple sizes of the same product.

Adding integration with Expert Sender

An integration with external Expert Sender system has been added, which allows to send personalized e-mails and mailing campaigns on the basis of data about abandoned carts, signing up to the newsletter, and placed orders. Thanks to this integration, mailing campaigns are automated, which saved customer’s time, he would normally dedicate to create mailings.  

Plugin to BZ WBK transfers’ import

There is a new possibility to import data about transfers from BZ WBK bank. This module allows to automatically indicate payments for an order placed in the store. Properly paid orders will be automatically marked as paid.

Adding information about the domain to the order

Now orders save an information about domain they have been placed on. Thanks to this, communication of the customer is carried out continuously on the same domain. It is important, especially in case of the stores with language versions on subdomains. This increases the credibility of the store and the safety of shopping online.

Components in the repository’s main branch

The most important novelty introduced to the software is transferring components to the main repository of the store. Previously, the components were external repositories, which made changes took more time. Along with the new release, component’s code was added to the main repository, thus the whole app is in one place, showing all changes. Another advantage is shorter time needed to built an app. Currently, while downloading an app we have a complete, working store, which is much faster and more efficient.

The i-systems company has created e-commerce system for FASHION HOUSE Group

The i-systems company has created a proprietary e-commerce system for FASHION HOUSE Group, a leading player in the European market of outlet centers. A solution has been implemented under FASHION HOUSE Online Shopping, the very first online outlet in Russia.

A cooperation between the companies has led to development of the dedicated software, taking into account the specificity of outlet centers and its business model – the so called “flash sales”. During the implementation, a characteristic features of the Russian market were taken into account, including logistics, invoicing and advanced product management.

Creating online store for the outlet center is one of the most innovative projects in case of combining traditional market and online sales. This is also an undoubted support of this kind of objects through technology for its tenants and support in terms of analytics of sales from different sources – claims Marcin Rutkowski, PR & Marketing Manager at i-systems.

FASHION HOUSE Online Shopping (shop.fashionhouseoutlet.com) is available for over 40 million customers in Middle and West Russia. Online store offers limited-time sales of popular brands of clothes, 30-90% cheaper prices than originally, and it is the first online outlet in this part of the world.

FASHION HOUSE Online Shopping provides tenants with full support of the sales process, including taking orders, customer relationship management, marketing and logistics.

We decided to choose i-systems, due to the two basic factors: experience in creating e-commerce solutions and flexibility in approach to the FASHION HOUSE Online Shopping solution design. Thanks to the hard work of the joined team of specialists, we managed to create unique e-commerce platform in record time, which from the point of view of our tenants is a complete solution – says Piotr Kreft, Head of e-commerce at FASHION HOUSE Group.

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FASHION HOUSE Group is part of Liebrecht & wooD Group, which for more than twenty years has been conducting a comprehensive activity in the commercial real estate sector in Poland, Romania and Russia, where it executed office, retail and warehouse investments, of the total area of almost half a million quarter meters. FASHION HOUSE Group bulit 5 FASHION HOUSE Outlet Centres in Poland, Romania and Russia, of the total rent area of almost 100 000 quarter meters, as well as an online platform – FASHION HOUSE Online Shopping – based in Russia. Currently FASHION HOUSE Group deals with the project in Saint Petersburg and works on further development of FASHION HOUSE Outlet Centre in Moscow.

Brand-new system created for FASHION HOUSE Group can be found here:
http://shop.fashionhouseoutlet.com

Polskie Fabryki Porcelany “Ćmielów” i “Chodzież” S.A. and i-systems together in eCommerce

One of the oldest Polish brands, established in 1790, has launched a new online store. All of the works has been performed by i-systems.

Everything started in Ćmielów, Poland in 1790, when a local potter, Wojtas, started a workshop of clay pots and faience. In 1838 production of porcelain begin. Polskie Fabryki Porcelany combines three brands of different nature: elegant and luxury Ćmielów, classic and functional Chodzież, as well as modern and bold Ćmielów Design Studio. Moreover, Polskie Fabryki Porcelany is a member of the Wistil capital group.

– Ćmielów is one of the 10 oldest brands in Poland. The fact that such brands can see the potential in eCommerce and are willing to take a full advantage of it, by investing in new B2B and B2C solutions, is very significant. – claims Marcin Rutkowski, PR & Marketing Manager at i-systems.

– We wanted to combine our rich tradition with the best solutions on IT market. As a result we are now in possession of the system that enables us to take advantage of the fact that we are a well-recognized brand and thus – reach the client’s attention even more effectively. – says Sebastian Kozłowski, Production & Development Manager at Polskie Fabryki Porcelany “Ćmielów” i “Chodzież” S.A.

Where tradition meets modernity

Historical collections made by Polskie Fabryki Porcelany “Ćmielów” i “Chodzież” S.A. from generations can be found among others in the Chancellery of the President of the Republic of Poland, the Chancellery of the Prime Minister of the Republic of Poland, in Vatican, and what is more, in many diplomatic institutions.

The main intention was to create an online store that would represent brand’s values and meet the demands of the mobile users. All the design and development works were conducted according to responsive web design solution, which enables the new online store to adjust excellently to every mobile device.

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Pro sales and pro logistic solutions

eCommerce system, prepared especially for Polskie Fabryki Porcelany “Ćmielów” i “Chodzież” S.A. has a number of pro sales solutions, for instance: intelligent groups and extended coupons, a possibility to add reviews, extended filters, advanced cart history, and fully automatic, two-way integration with Allegro.

Another advantage of the new eCommerce system is supporting the brand in logistics. With dedicated warehouse modules it is easier for the system’s administrator to manage product flow in both internal and external warehouses, prioritize, and verify states systematically.

The new online shop can be found here: http://sklep.porcelana.com.pl