As in any business, in case of e-commerce you need to act fast. You need to stay open-minded and constantly develop system to meet the demands of a modern customer – says Piotr Czmoch, the owner of 8a.pl
What are the plans of 8a.pl company to use the e-commerce potential?
– Our e-commerce system is a professional online store, directed to strictly defined customers. Selling online, we focus on a narrow group, however we want to be the best in chosen area.
We don’t want to extend our product range with all possible physical activities. We do our best in order to our customer, the user of outdoor equipment and clothes – climber and mountain hiker – found satisfying offer in terms of brands, products and prices. We want the customer, a potential visitor to our store, to efficiently and intuitively make a purchase.
What are the biggest challenges of selling online?
– The number of challenges connected with online sales is considerable and despite commonly shared opinion: nothing comes easy. The competition is enormous, and customers more and more pampered and demanding. While making a decision to start selling online, from the beginning you need to fit the standards and have an idea for further development. Trade rules are becoming increasingly tougher, more professional and global. Foreign companies, which on the domestic market have already reached the maximum level of development, see Poland as an excellent area for „colonization”. Therefore, while selling online, you have to be prepared to fight for the interest of the customer.
How do you imagine e-commerce at 8a.pl and in Poland in two years?
– Online sales is developing dynamically, so that forecasting what will happen in two years, would be like reading tea leaves. Because it depends on several elements, among others: the economic situation, the expansion of „big players”, the mode of action of shipping companies etc.
What we know, however, is the direction 8a.pl wants to follow. Due to the growth in sales, we want to develop processes related to warehouse logistics. We also want the constant modernization of our e-commerce system, so that it meets the growing expectations of our customers. Also, not resting on our laurels, investing in our team and sales system determine today’s success in online sales – sums up Piotr Czmoch, the owner of 8a.pl
Among its product range, 8a.pl has equipment for mountaing trips – touristic, as well as climbing. The product range also covers: outdoor women’s and men’s clothing, trekking shoes and climbing shoes, high quality equipment and accessories for ski touring, as well as accessories for fans of outdoor cooking. 8a.pl store is the right place for climbers, travelers and adventure lovers. The brand has won many awards for the use of modern business e-commerce solutions. This year, the company was placed among four final companies in Mobile Trends Awards for the design and operation of sales system on mobile devices.