The i-systems mobile team has recently been actively working on the new capabilities of the mobile application, developed at the end of 2016. The result of the work is the next version of the application, with new solutions.
Focusing on positive customer experience
Taking care of the positive experience of the app users, the navigation has been changed, adapting it to the Material Design and iOS practices. The login screen and shopping cart have been rebuilt. In addition, the new version of the mobile application allows the customer to log in four ways, because two more options are now available – Google Account and Touch ID.
After logging into the application, a completely new form of the home page is displayed. The sales system administrator configures this view directly from the online store. The page can be tailored to the individual needs of the brand, including: title, description, photo, order, product link, flag or category. New settings appear immediately in the mobile app.
Functionalities that support sales
In the new version of the mobile application, a bar code scanner was launched. This solution can enhance omnichannel actions. Its usefulness is shown in an example below:
A customer in a brick-and-mortar store cannot find an appropriate size of the product. What he needs is only to scan a barcode on the article and he will be redirected to this product in the online store. Therefore he will be able to check if the product of the right size is available online and make a purchase.
Mobile app has been integrated with Ionic Cloud. It made it possible to add push notification function. By push notifications, an administrator of the online store can easily send information about a sale, additional discount, order accepted for execution or waiting for execution, as well as change in a shipment status. According to research, push notifications are opened by around 90% of mobile users.
Integration has also enabled Live Updates. The solution allows quick update of data in mobile app. Once a change is made to the sales system, for example: a new sale is added, it will also appear in the app. This is possible, because once launched, the application registers itself in the data cloud and checks for new versions. This is another element that provides consistency of data in the online store and in the mobile app.