Online stores more and more often choose to work with bloggers or internet users whose fans are the brand’s target audience. Affiliate marketing is an effective form of reaching potential customers, but sometimes problems arise in the efficient management of this collaboration. However, i-systems company has created an Affiliate Partner Module for its clients, which, from the e-commerce system, monitors the effects of individual affiliates.
Affiliate Marketing – What is it?
Affiliate programs are special agreements between the seller (for example, an online store) and affiliates (bloggers, website owners, etc.). Affiliates promote online store on their own advertising surfaces through mailing, themed posts, banners, social media, and video. Regardless of the type of methods used to reach the consumer, there is always a special link at the end of the ad that identifies the partner.
Trust or control, meaning settlement problems
When deciding to work with affiliates, the owner of the affiliate program determines for what action and how much he will pay. The most common are the three forms of payment. In the CPL model, or cost per lead, this means paying commission for obtaining contact data. The CPC, or cost per click, means paying for the number of clicks. The CPS, or cost per sale, means the commission for the successful completion of the sale. The last model is chosen the most often by online stores.
Once in a specified time in the partnership agreement, usually in a monthly cycle, the affiliate transfers the list of transactions that were made as a result of his advertising activities. It is the verification of these settlements that worries many online stores. Brands want to check the listings they receive from affiliates, often by using a variety of tools for web analytics, such as Google Analytics. However, among the transactions coming from affiliates links, there may also be those that did not complete with success. When the customer did not pay for the order, did not pick up the product or returned the goods, the affiliate should not receive a commission. Manual checking and matching to the appropriate affiliate of these orders is time consuming and error prone. On the other hand, the boundless trust towards reports sent by affiliate can be quite risky.
Efficient and faultless verification of affiliate settlements
The i-systems Affiliate Partner Module allows you to gather all affiliates in one place. For each affiliate, an individual link is created that he places in the ads. After clicking, the consumer is transferred to the online store, his browser stores a „cookie” and after the purchase, the transaction is credited to the affiliate account.
Functionality guarantees correct accounting. It allows you to generate a detailed summary of all transactions from the given link, at any time interval. The report shows both completed, paid orders, refunds, missed and unpaid shipments. Thanks to the solution, an online store employee can efficiently verify the settlement sent by the affiliate, as the data comes directly from the sales system.
In addition to verifying affiliate activities, the solution also enables you to analyze your marketing activities. The module allows you to check the effectiveness of your ads, such as banner campaigns on the internet media.
Affiliate Partner Module is a modern tool for effective and efficient collaboration with affiliates. Thanks to the solution the brand can be sure that the invoice issued by the affiliate is consistent with its actual sale.