The mobile application for an online store is a way to build constant interaction with the customer. Hence, the brand has its own place in the user’s phone. Dedicated mobile application for R-GOL.com was created by i-systems.

Multi-channel sales network of R-GOL.com

R-GOL.com has the largest professional football shop in Poland. Four brick-and-mortar stores are located in Ostróda, Gdańsk, Olsztyn and Warsaw. The last of these points of sale is the largest in Europe and the second largest in the entire old continent store with products for football lovers. R-GOL.com also sales online through an online store addressed to retail customers, a store for wholesale customers and a professional store addressed to players appearing in the top league, first and second league. Support for online sales takes place in one place, as part of a multi-store. The next stage of business development was a mobile application for the R-GOL.com online store.

Intuitive navigation and full data consistency

The mobile application implemented for R-GOL.com has been fully adapted to the overall visual identity of the brand. It has been created for two operating systems – iOS and Android. The R-GOL.com mobile application allows you to log in in several ways: traditionally, by entering a login and password, through an individual Facebook profile or Google account, and by Touch ID. After logging in to the application, a home page that has been tailored to the needs of the brand is displayed. On the home page, there are category banners and particular sub-categories. The e-commerce system administrator can configure the design of the mobile app home page himself, being able to enter any number of sub-categories.

From the level of the home page, the user of the mobile application may go to the menu which includes among others a list of favourite products or the history of completed orders. The new sales channel implemented for R-GOL.com is fully integrated with the e-commerce system. Therefore, information on the product availability, prices, payment and delivery methods are exactly the same as in the case of the online store of the brand. The integration has also enabled the identification of application users and those who don’t have this solution on their mobile device yet. With customer segmentation, it is possible to personalize the offer for a given group of company’s customers.

Efficient product search

R-GOL.com has a wide range of products. The offer includes over 4000 products of the world’s most famous footwear and sportswear brands. The company is also a producer of sports equipment, signed with the RG brand. The R-GOL.com online store has filters that help you find the product much quicker. Exactly the same filters are also applied in the new mobile application. Users can select products by size, brand, colour, purpose etc. The application has also been equipped with an advanced search engine that allows finding a specific product, even after entering the name without Polish characters or with a typo.

Push notifications – direct contact with the customer

The mobile application allows the administrator to send push notifications. The solution, on the one hand, allows sending personalized content, for instance, change of order status to a specific group, on the other hand – it is an effective way to provide information about the sale or an additional discount.

In response to the ROPO effect

The R-GOL.com mobile application has also been equipped with a barcode scanner. This is a useful solution in a situation where the customer is checking the product offline but prefers to buy it online. After scanning the barcode, the mobile application displays the product card to the user in the online store of the brand.

Customers who, on the other hand, prefer to find a product online, but finalize the transaction offline, can check if the product is available in R-GOL.com brick-and-mortar store using the mobile app. They can also use the map that will help them easily find the offline store.

– We want our brand’s fans to get acquainted with the R-GOL.com offer in a convenient place and time. The mobile application for the online store R-GOL.com entirely meets the expectations of today’s customers. Thanks to the full integration of the mobile application with the e-commerce system, different sales channels have consistent and always up-to-date data. In addition, the mobile application has been equipped with solutions that effectively support the development of the omnichannel strategy we have adopted – says Tomasz Naruniec, e-commerce Manager at R-GOL.com

Plans for further development

R-GOL.com sales both through offline and online stores. Together with i-systems, it introduced another sales channel – a dedicated mobile application integrated with the e-commerce system. As part of the development of the omnichannel strategy, R-GOL.com plans further work, for instance, introducing beacons.

Get R-GOL.com mobile app here:

Read R-GOL.com e-commerce case study

Seasonal sales, Black Friday, or just increased traffic in the online store. If you don’t have enough server resources, the sale, which was supposed to bring profits – will come to naught. This is because every sales system has a different need for server resources. At the moment when there are not enough resources, access to the store may be difficult for customers. However, we have a solution for this problem.

Performance tests, also known as load tests, check the performance of a given sales system. In other words, they let you determine what is the store’s endurance for a particular traffic. Such statistics are created on the basis of the number of client requests per minute.

Process

The owner of the sales system can monitor the amount of current server resources in his panel. When it is necessary to investigate whether they will be sufficient in the expected period of increased traffic, i-systems testers prepare appropriate performance tests in which they imitate the exemplary way of how a potential customer navigates the site. Such action can be entering the home page, listing of products or categories, or adding products to the cart. This applies to both logged-in and non-logged users. Performance tests can be carried out on an unlimited number of requests.

Load tests are performed automatically, and server security is constantly monitored. After testing, the JMeter tool generates a report in a CSV file with a summary. The file contains the type of request and codes specifying the correctness or error in the operation of the system. The tester checks and analyzes the report based on Relic – a tool for traffic diagnostics, and adds his comments. Then, the administrator suggests the amount of resources necessary for the proper functioning of the store. If the demand for resources is much larger than expected, a wider interference in the cloud infrastructure is necessary. The report is passed on to the i-systems customer, who decides if he wants to increase the amount of resources.

Benefits

At the time of rapid business development and the growing number of requests, it is worth monitoring resources and protecting against possible difficulties in accessing the sales system. Thanks to traffic diagnostics on the website, clear information about the recommended amount of server resources is obtained, allowing you to deal with large traffic on the website. After a period of increased traffic, there is a possibility to return to the previous state or decide to make changes permanently. With the right amount of resources, the owner can be sure that his online store will be available, for instance during seasonal sales or sales peaks.

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