Archiwum kategorii: Article

Modus operandi of the creative team

The role of teams dealing with the visual side of systems has evolved over recent years. Currently, they are focused on helping users understand where they are, what surrounds them and what to expect from taking a particular action. It is safe to say that these teams play the role of „architects of understanding.”

The creative team is a combination of people specializing in UX, design and frontend. Over the years, many good practices have been created in the field of product presentation, search, filtering, purchasing process and navigation in the online store. All this so that the website could fulfil its business goals. The main elements that build the usability of the e-commerce system are:

– learnability, the level of difficulty of simple tasks performed by a user at the first contact with the system,

– efficiency, the speed of using already known solutions by the user,

– memorability, the ease of recalling the mechanisms of system operation after a longer period of time,

– errors, the number of errors made by the user and how easily they can recover from them,

– satisfaction, how pleasant is it to use the system.

Main methods

In order to create a well-designed e-commerce system based on the above-mentioned elements, the following methods can be distinguished:

– user research (scenarios, tests with the supervisor),

– analysis of user behaviour via analytical tools, e.g. Google Analytics,

– organization of content to support usability. This information architecture consists of: organization, method of content grouping, naming, navigation and searching (formulation of queries that are compared with relevant documents in all information sets).

All methods are based on universal concepts of design and principles regarding human perception.

Supporting tools

There are dozens of tools supporting the work of information architects on the market. Among them, it is worth choosing those most suited to the specifics of the target industry. Among the used tools of the UX team, we can find:

– paper and pencil, which will be used for the fastest possible version of modelling and transferring ideas,

– UXPin, Axure, which will enable modelling in a more structured form,

– Silverback, enabling to perform video tests on users, according to a previously prepared scenario. In this case, both the actions performed in the online store and the facial expressions of the user are registered. Such material is the basis for analysis and allows for the introduction of possible improvements by the project team,

– heat maps, such as CrazyEgg and Hotjar, which are used to diagnose the main areas of interest of users,

– analytical tools like Google Analytics and online store panel helpful in sales analysis.

All the above elements, combined with the intuition, experience, team knowledge and openness to search for new solutions, mean that „architects of understanding” can successfully fulfill their role.

 

Is mobile app a missing link in omnichannel sales?

In 2018, the omnichannel strategy seems to be the standard. All major brands having a chain of offline stores have merged online and offline sales to some degree. But except for combining IT systems, can we combine customer experience as well? Strong yes! And this is the role the mobile application should play for an online store.

Why didn’t it work out the first time?

The market boom for e-commerce mobile applications took place several years ago. However, the technology couldn’t keep up with the ideas. Applications for online stores were very simple. They were limited practically to the possibility of checking the products of a given brand and only sometimes there was an option to place an order or use a discount. However, the biggest disadvantage of mobile applications was the lack of a permanent connection with the sales system.

The applications were just layers to the system, with no real connection to it. Most of them didn’t have any processes of constant and automatic updating of information about products, availability or discounts in the online store. Working on the update itself was time-consuming and eventually, the brands stopped doing it. As a result, after the first installation, most customers stopped using apps. The website, along with its responsive design, has fulfilled the customers’ needs for mobile online shopping for the next few years.

Currently, the purchase process requires the presence of the company and its products in several sales channels. In order for the mobile application to be part of a multi-channel strategy (omnichannel) and to fulfil its role, it must always be up-to-date. This can be ensured by full integration with the brand’s e-commerce system. Therefore, the whole sales process, for both the online store and the mobile app takes place in one administration panel, which makes it much easier.

Available solutions and their capabilities

There are several types of mobile applications available on the market, such as native and hybrid. Hybrid solutions allow you to instantly create apps for two operating systems at the same time. IONIC is an interesting tool for creating hybrid applications. This rich framework uses the power of the native functions of the mobile device, such as: camera, microphone, location services or TouchID, and a blend of web technologies. On the other hand, the Cordova tool is responsible for the native part. Angular, HTML or SCSS are used in the case of IONIC. This framework allows you to create mobile applications for Android and iOS operating systems. IONIC has a huge database of components, allowing you to create advanced mobile solutions

Modern applications have many solutions that influence the creation and development of omnichannel strategies as well as sales. The most important of them include:

– checking the product availability in offline stores with a mobile app; more and more people check the product online; however, once they know what they want to buy, they do it offline; a good solution is to enable customers to check the product availability in the given offline store;

– checking the product availability in the online store while shopping offline; very often omnichannel is defined as the permeation of the internet world into the world of offline sales; however, the mobile application can extend these possibilities, for example when it’s equipped with the barcode scanner. functionality works when the customer in an offline salon, wants to read more information about the product himself or wants to order a different variant (color, size, model – depending on the product); then the only thing he has to do is to scan the barcode and the application itself will transfer him to the specific product in the online store; such a solution is also in line with the currently popular self-service model used by the younger generation. Then the mobile application acts as an additional store employee, thanks to which the customer can receive the necessary information about the product;

– push notifications. There is a significant difference between push notifications and text messages. According to research, they are much more often read and they encourage better interaction. Through integration with the e-commerce system, they can contain information about the status of the order, the status of the complaint or specifically tailored offers to the user.

Przykład powiadomienia push z CTA do obwiedzenia salonu stacjonarnego marki w celu odbioru zakupów

Custom ideas

There are other possibilities to use mobile app. Shop service can identify customers in individual places of a salon. In this vision, you just need to implement beacons. They will show the approximate location of the customer, as well as other data, e.g. the history of shopping in the online store, so that they can be used by store employees to build offers in real time. For example: when the client passes the shoes, the mobile application via beacon registers his presence, the e-commerce system checks if the client has recently browsed the product on the internet, and finally displays a special offer on the TV screen in the salon.

Informacja dla pracownika sklepu stacjonarnego ze wskazaniem klienta, jego lokalizacji oraz historii zakupów

The second option will benefit mainly customers. Retailers will be able to send personalized messages to them regarding special offers, discounts or events. Sending such messages will be possible only after the client agrees to analyze its purchases, preferences or locations. This solution will definitely not suit 100% of customers, but those who will agree and will demonstrate a large purchase commitment – may become natural brand ambassadors. Such a solution will also increase the involvement of the communities – clients or trade partners of the specific brand. In result, this system will be able to link different components of our client’s purchasing process in cause and effect way: from products, through history, to the location. For example: we can send information about the discount for an associated product with an earlier purchase, available only in the salon which the customer visits most often – that means we combine sales, e-commerce, mobile phones and location.

Przykładowe powiadomienia dla klientów ze specjalnymi ofertami czy wydarzeniami

However, it should be remembered that such data analysis requires a client’s declared consent. For this purpose, the mobile application must clearly indicate such intention. Therefore, the role of the brand is to show the client a number of benefits of expressing such consent.

The mobile application for online stores has gone a long way. The first versions were too simple, then the brands didn’t have an idea for its full use. Now all components of the new omnichannel dimension are available. All you need is a decision of retail chains and a person who would implement it in the retail world.

The article was originally published in Magazyn E-commerce, 2(2)2018.

The i-systems company invests in blockchain technology

The i-systems company has invested PLN 1 million in the GamerHash app. The application is extremely easy to use and allows you to convert unused computing power into digital products for its users or payouts in Bitcoins.

GamerHash is a platform for Windows systems that opens up new opportunities for users of home computers.

When buying a computer, usually for a couple of thousands PLN, its full potential is not used. Especially when browsing websites, watching movies or listening to music. Our PC in such tasks simply „gets bored” – explains Patryk Pusch, Chairman of the Board at GamerHash. – We wanted to use the resources that users already have – the computing power, and give them the opportunity to exchange it for some benefits. At current Bitcoin rates, the benefits value is up to PLN 300 per month. Such benefits include Netflix or Spotify premium accounts, cinema tickets, GSM top-ups, top-up on player platforms, e-vouchers, virtual currency in games or simply PC games – adds Pusch.

The obtained computing power through GamerHash is used for legal cryptocurrency mining, and in the future will also be used for CGI (computer-generated imagery) rendering or machine learning. This means that shared computing power can be used to process animations and special effects scenes or to influence the faster acquisition of knowledge by self-learning computer programs.

GamerHash online store - product page

GamerHash online store – product page

Technological support

In addition to direct investment, i-systems will support GamerHash technologically. As the company has vast experience in the area of transaction systems, it will develop the e-commerce part of GamerHash.

At i-systems we always want to be close to the latest technologies. Investing in GamerHash is a natural step towards blockchain solutions for us. We believe that those solutions have a much wider application than just financial operations. We also think that distributed applications will significantly affect the way of creating modern IT systems – says Paweł Szewczyk, Vice President at i-systems.

Tar Heel Capital Pathfinder has also invested in GamerHash. This is part of Tar Heel Capital, which supports innovative and forward-looking technological projects at the seed and start-up stages.

The new SaaS definition

Technology is an area where changes take place almost every day. Systems, especially those intended for online sales, both in the B2B and B2C model, are regularly enriched with new functionalities or changes in the specificity of those already existing. All this is conditioned by the constantly growing needs of the customers.

At i-systems, since the beginning, the main idea behind the implementation of all projects is quality. Providing clients with the best technological solutions is the basis of our work. In November 2016, we came up with the idea to set up a team of developers responsible for implementing the Continuous Integration method.

The most important task of this department has been the effective implementation of this method and enabling i-systems customers to continuously develop their sales systems. The CI method is based on joint work of a team of developers who introduce changes continuously, merging them every few minutes. Working together on the code affects its highest quality and makes it consistent, the next benefit is that the system is able to work effectively for many years.

The first store based on Continuous Integration was implemented by i-systems in May 2017. Currently, in our portfolio, we have as many as 16 online stores launched in the CI method, and their number is constantly growing.

For a brand, the implementation of CI means:
– systematic development of the online sales system with innovative functionalities created in cooperation with the R&D
– ensuring security by performing automated tests thanks to which only fully verified elements are introduced to the system
– even faster time to market understood as a transition from the concept of functionality to the implementation
– guarantee of the system provider’s responsibility for the quality of the solution based on the tested elements
– predictable cost of e-commerce system development thanks to precisely defined conditions of cooperation
– sustainable and constant development of the e-commerce system

The constant addition of new elements and functionalities to the system has made it necessary to change the business model used so far. This is how the concept of the model called ‚Dedicated SaaS’ emerged. It turns out that dedicated solutions and those offered in the SaaS model are not mutually exclusive, and even perfectly harmonize with each other. The combination of these e-commerce models provides customers with a completely new quality and makes it possible not only to use their advantages but also to eliminate the disadvantages.

As a result, we get an innovative system model that is characterized by:
– lower cost of software implementation and development
– the possibility of creating dedicated solutions
– access to all functionalities offered by the software provider
– fast Time to Market
– the ability of long-term development

What’s important, the dedicated SaaS is a guarantee of lowering the initial investment cost of the project, and the use of this business model ensures that the client is fully protected. When the client decides to self-host and maintain the software, he or she has the option to purchase the license of the solution they already use.

Continuous Integration is the future of e-commerce. The i-systems company as the first on the market, through the use of CI practice, offers a sales system developed as a dedicated SaaS. Thanks to this method, customers have stable and always up-to-date systems, allowing for many years of development and strengthening of their market position.

The i-systems company listed in FT1000 ranking

On April 6th, 2018, in cooperation with the Financial Times and Statista, the ranking of 1000 fastest growing enterprises in Europe was published for the second time. The i-systems company that creates dedicated e-commerce software once again found its place in this classification.

FT1000 is a prestigious ranking created in cooperation with the Financial Times – one of the world’s largest economic and financial magazines, published for 160 years, and Statista Research Institute – a leading provider of data on markets and consumers. It provides an interesting perspective on the development of enterprises, as well as the values and the risks associated with it.

The company’s place in the ranking is determined by the increase in revenues that the company reported in the years 2013-2016. In order to qualify for participation in the ranking, enterprises had to generate revenues in excess of €100,000 in 2013, while in 2016, their revenues had to exceed the threshold of €1,500,000. According to data provided by Financial Times and Statista, the average value of i-systems revenues, in 2013-2016, has increased by 44.4%. The fact that the company has been listed as one of the 1000 fastest growing enterprises in Europe is not only a huge success but also a sign that the quality of its operations matches the most valued players on the market.

This year, as in the previous edition, the leading position in the ranking was recorded by companies from England (there were as many as 74 companies representing this country on the list). In the FT1000 ranking, countries such as France and Italy were also represented by many companies. Poland in this classification was represented by 18 companies.

You can read the full list of companies that qualified for FT1000 at ft.com. The entire ranking will also be attached as a supplement to the paper edition of the Financial Times, which will be released on April 30th.

The i-systems company in Inc. 5000 Europe ranking

Inc. Magazine has published the ranking of the 5000 fastest growing private companies in Europe for the 37th time. Median growth rate was 254%. In aggregate, the list shows three-year revenue growth of €102 Billion.

Founded in 1979, Inc. Magazine is dedicated to owners and managers of growing private companies. Total monthly audience reach for the brand equals 19,000,000 recipients today.

The i-systems company has made to the Inc. 5000 ranking, with a growth rate of 183%. The Inc. 5000 Europe represents the comprehensive look at what may be the most dynamic segment of the world’s economy: fast-growing private companies.

The 2018 Inc. 5000 Europe is ranked according to percentage revenue growth when comparing 2013 to 2016. To qualify, companies must have been founded and generate revenue by March 31, 2013. They had to be European-based, privately held and independent.

Companies located in 42 countries took part in the ranking. There were also 16 companies from Poland, such as Meblobranie.pl, ITMAGINATION and Netguru. To make the top 500, a company had to have achieved a three-year growth of 1 013%.

The entire listing of the 2018 Inc. 5000 Europe appears at inc.com and key highlights are featured in Inc.’s March issue, which is available in both paper and electronic versions. Detailed results, including infographics and an interactive database that can be sorted by industry, country, and other criteria, can be found atInc.com/inc5000eu.





i-systems in Inc. 5000 ranking





Accelerate the delivery time with the dropshipping solution

When selling online, it is often the case that companies do not want to freeze their income to store products from suppliers. This situation is often the result of a slower process of goods flow. Companies also face the problem of a long time that needs to be taken to fulfil the orders, caused by waiting for the delivery of products from the supplier. The dropshipping logistic model is the solution to this problem.

In this model, the order is sent to the customer directly from the supplier’s warehouse. The online store’s task, on the other hand, is to accept the order and redirect it to the supplier in order to deliver it directly to the customer. Sales profit in this model is achieved by imposing a margin on the wholesale price.

Process

The first step in creating a dropshipping logistic model is to collect information about the product offer from the supplier. Later, these products are imported into the admin panel of the online store. As the supplier’s product offer changes, it is a repetitive process. The next step is more complex because you have to map the structure from the supplier’s website into the structures in the e-commerce system. This takes several stages – mapping of producers, categories, VAT rate, profile fields and imposing margins for individual categories.

In order for business partner’s products to be properly displayed in the online store, a series of mappings should be defined first. One of them is mapping external producers from the dropshipping partner system into producers defined in the e-commerce system. The most important mapping, however, is category mapping. It allows you to associate the categories defined in the dropshipping system with the categories in the store. Categories are understood as product types, e.g. shoes – high heels, jackets – down jackets. During the category mapping process, margins are set as well. Taking into account the price in which the product was bought from the dropshipping partner, a margin expressed as a percentage may be imposed. This value is used to calculate the suggested sales price of the product in the admin panel. Assigning the margin is a guarantee of making profits on the partner’s products in a given category, without the need to manually set and later monitor sales prices.

A minimum margin is also set, in case the price from the producer has risen above the defined price in the store. The warning about this situation will then be displayed in the administration panel. Then, the partner’s VAT rates and profile fields are mapped to correspond to those in the online store. This is a very important operation because it allows you to display product parameters later in the store. Profile fields contain information, such as a colour or material from which the product is made. In the admin panel, in the mapping settings tab, the product import can be blocked, when the mapping data does not coincide in 100% with the supplier’s offer.

When all the products from supplier’s offer are mapped into the admin panel of the e-commerce system, they can be displayed in the online store, where they can be viewed by a potential customer. The publication is very simple, it only takes one button. Then, the previously mentioned variants, profiles and product photos are set. Later, the time comes to synchronize prices and stocks in the store, which will be periodically refreshed using the shared API. After setting the margin, the products are ready to be displayed. The online store administrator can also manually manage discounts on the supplier’s products using the e-commerce system functionality.

When adding the product to the basket, the system automatically checks its availability at the dropshipping partner’s warehouse. If the product is not available, a message is displayed that it cannot be added to the cart. Hence, payment for an order that a dropshipping partner cannot fulfil at a given time will not be accepted. In the cart, a visual division of products into dropshipping partners is displayed, along with a information explaining why the order is divided. The user of the online store is also informed that the selected product will be sent in a separate package if it belongs to the offer of a business partner. Despite the division, the whole order can be paid in one transaction, regardless of whether there are the products of the actual store or its external suppliers.

Benefits

The logistic model – dropshipping – brings a lot of benefits both to the company that owns an online store and for the customer. One among others is a possibility to expand the product offer, without the need to invest in reserves, as the payment for the products can be made after finishing the transaction by the customer. Limited assortment onsite means lower warehousing costs, which normally include for instance rent, more employees and security costs. The costs of shipping packages to customers are also lower because some of them are taken over by dropshipping partners. The customer ultimately receives the order earlier, because it is delivered to him directly from the source. Dropshipping is a solution both for the B2B and B2C sales models, that supports the company’s logistic processes.



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By Dziubeka makes of the e-commerce potential

By Dziubeka is a producer of the modern and extraordinary jewellery for women and men. In order to meet customers needs, concerning the forms of shopping, the company implemented new online store. The i-systems company has created the dedicated e-commerce system.

By Dziubeka was founded in 2006. The company operates not only in B2C model but also has many business partners. The offline salons are located throughout Poland. The new sales strategy of the well-known brand focuses on developing online channel and enabling Polish and foreign customers, both retailers and wholesalers, to make efficient purchases via modern e-commerce system. For several years, the original and colourful design of the By Dziubeka brand products have delighted not only Polish customers. The jewellery is exported to other European Union countries, as well as to Russia, Serbia, Montenegro, Azerbaijan, and even America and Australia.

Dedicated e-commerce system By Dziubeka will satisfy customers who value efficient shopping on a daily basis through mobile devices, who often use social media when making purchase decisions and expect an individual approach from the brand. The brand’s online store has solutions for building consumer loyalty. These types of solutions include, among other things: collecting points after making a purchase and then exchanging them for products in the online store or creating by the administrator short-term promotions.

By Dziubeka plans further development of the e-commerce system with i-systems. The brand’s new online store is available at: https://bydziubeka.com.



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The summary of Q4 2017 at i-systems

There is a lot of new energy after Christmas break in i-systems. But what was going on in the last three months of 2017? We invite you to read the summary of the last quarter of the past year. In the new year, the quarter summaries will be continued.

New projects

During the last months of the year, a ticket system for the service industry, that combines B2B and B2C models, has been implemented. Also, another two systems were created, one for Gastropuls from gastronomic industry, and the second for Secret Delivery from erotic industry.

Currently, we are working on implementations, which are the result of signed agreements in the Q4, for companies from the HoReCa and automotive industries.

A contract for business analysis has also been signed. It concerns designing B2B system that enables creating offers for customers and making purchases, through integration with many suppliers, including the commission system.

Trends in system development

Customer expectations change quickly and undoubtedly start to affect the approach to designing and implementing of e-commerce systems. The agile software development method becomes more and more popular. Its principles and values have been written in the Manifesto for Agile Software Development, and these are among others: regular delivery of subsequent parts of the work, the possibility of making changes at every stage of the project, close cooperation of the project team taking customer into account, and also focusing on the highest quality effect.

This approach doesn’t have to be applied only in software development. It can be also used, for instance, in the process of business analysis. Agile analysis can be pursued simultaneously to the implementation works and it can be performed, based on the cooperation with the customer and the entire implementation team. It provides information on project requirements in subsequent sprints. In other words, only the requirements for the next stages of work are discussed. When starting the agile analysis, it is important to define the system boundaries in its first phase and its functionalities according to the client’s expectations and needs.

Strategic development of the organization

The demand for professionals constantly grows in the i-systems company. Therefore, further actions were taken to encourage potential employees to submit their applications. This is why in the last three months, students from the School of Business in Dąbrowa Górnicza have visited i-systems. We had also an image campaign entitled „Do you see”. These and other activities have resulted in the employment of 12 new employees in the last quarter. Thus, right now the i-systems team equals over 100 people.

In the last quarter of 2017, the company’s representatives were present at industry events.  The aim was to expand brand awareness and create opportunities to meet new potential business partners. These events included, among others: the European Congress of Small and Medium-sized Enterprises, Targi eHandlu [eng. e-commerce fair], the Fashion Business Congress, and the event called Tailor-Made – Solutions for the fashion industry.

Presentation of e-commerce system implementation for Vistula case study Group S.A. during the eHandel Fair

Presentation of e-commerce system implementation for Vistula case study Group S.A. during the eHandel Fair

Internal projects for quality improvement

A mobile app, created by i-systems, is constantly being developed (how to use the app in omnichannel). The last significant change is the addition of the ability of browsing products and their categories without the need to log in. Previously, the application required logging in as soon as it was turned on.

The end of the year is a period of intense seasonal and holiday sales, including Black Friday and Cyber Monday. For this reason, i-systems activities were focused on improving performance tests (the process of preparing the system for heavy traffic) of e-commerce systems. They allow determining what the store’s endurance is, at a certain amount of traffic. These statistics are created based on the number of client requests per minute. When it is necessary to investigate whether the current amount of server resources is sufficient in relation to the planned traffic on the site, automatic performance tests are carried out, which are checked and analyzed by the i-systems tester. As a response, the client receives a report with the suggested amount of server resources, necessary for the proper functioning of the store.

Relic – the number of requests per minute

Relic – the number of requests per minute

Another interesting topic is the organization of Product Information Management. It is a system based on a central data repository, used to store information, among other things, about product attributes, media files, marketing descriptions or translations. The process of creating such a database consists of five stages. The benefits for companies are not only shorter Time to Market, but also data consistency in all sales channels, as well as reduction of costs related to the database creation process.

Internal work on Continuous Integration & Continuous Delivery solutions is still being carried out. This is a new approach to the process of creating and developing e-commerce systems. There are plans to start first e-commerce systems based on the CI in the first quarter of 2018. We will write about these projects on i-systems communication channels. More about this solution can be read in the Research & Development tab – section Continuous Integration and Continuous Delivery.

Selected awards

The Ekomersy competition takes place every year and its aim is to award the best products and services supporting online commerce. The i-systems company has won in the Best Implementation Agency category. The award was granted for the implementation of e-commerce systems for the Vistula Group. You can read more about the competition and the results on our blog.

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Order completion module – quick and correct order fulfillment

The quick execution of orders is one of many factors determining the success of online sales. However, preparing the purchased products for the shipment in a rush may result in the incorrect completion of the order. Plus, wondering if you packed the correct product in a correct number and going back to the shelf just to be sure. In the end, the correct content of the package is one of the main determiners of customer’s satisfaction. The i-systems company has built the order completion module which makes collecting purchased items quicker and error-free. It is the last, but at the same time crucial stage in the whole online sales process, that can be automated by integration with e-commerce system.

Process

A tab with customers orders is available in the store admin panel. The listing includes the order number, customer name, price, date of placing the order, name of the warehouse employee and order status. Taking the last component into the consideration – there are three statuses – Completion has not begun, Finished – with the date of completion, and Not completed. After clicking the button Complete the order, the tab with product list is displayed. This is where the completion takes place. The list can be downloaded and printed which makes it easier to search for products in the warehouse. In practice it looks like this – the employee responsible for preparing packages has a barcode scanner, connected to the computer (i.e. by USB). After scanning the code of the product or entering EAN code to the system manually, products automatically change their backlight colour, corresponding to their number. If the number of products is correct, the backlight is green, too small – yellow, too big – blue. In case of mistake, the products can be rescanned. There is also an option to enter the number of items and scan the product only once.

iqsi-screenshot

The order doesn’t have to be completed at once. When given products are currently not available or there is a problem to find them, the employee can simply click the button The product is not available in the warehouse. This button triggers change of order status to Not completed. On the other hand, if all products are packed, the Forward parcel button appears. Next, the status on the list of orders changes to Dispatched for shipping and information about the date of its completion is displayed. Then, it is possible to print the logistic label and the package is ready to send. However, to search for the orders easier, there are filters, which allow selecting the orders, among others by the completion status.

Benefits

Having an order completion module brings real benefits, both to business owners, their employees and target customers. This tool significantly optimizes the packing time by automating the order completion process. By scanning products, the employee will always be sure that the package prepared by him is compatible with the order. The risk of potential mistake is therefore reduced. All of this contributes to the reduction of money loss incurred by the company as a result of incorrect order completion.



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