UrbanGames – an online store of Arco company, operating on the market of sports shoes for almost twenty years, received “adidas Poland Quality Mark”. The award was granted for compliance with the adidas Group eCommerce guidelines.
The Arco company has a network of stationary stores, located throughout Poland. Showrooms offer their customers clothing and sports footwear by manufacturers such as: adidas, Nike and Reebok. The next and at the same time natural step for the representatives of the company was the opening for the eCommerce market .
Recognition for dedicated solutions
Developed product sheets has been implemented in the new eCommerce system. Thanks to separate tabs in product sheets, customer has a possibility to familiarize with all the details, such as: payments, shipping, warranty, returns, without the necessity to look for these information in the store’s terms and conditions. Developed product sheets also consist of such details as blade size.
– The quality of the store, modules supporting customer service, as well as dedicated solutions related to product presentation are the reasons why we were awarded by “adidas Poland Quality Mark” – claims Łukasz Nagły, eCommerce Manager at UrbanGames
Next development directions
Developing a network of monobrand stores, with close collaboration with producers, allowed UrbanGames to achieve very high level of of both customer service and knowledge of modern trends. Experience in the selection of appropriate models of the products contributed to the development and strengthening the brand position in the market. However for company’s representatives there is no room for complacency. They completely understand the power of online activities, so the new UrbanGames online store will be soon promoted in social media. By these actions the company would like to start cooperation with Polish bloggers and engage in the promotion and sponsorship of talented young athletes.
– According to our assumptions, UrbanGames online store should form a coherent whole along with stationary shops and complement each other – says Łukasz Nagły, eCommerce Manager at UrbanGames
Representatives of the company intend to intensify efforts to combine offline and online sales. Implemented eCommerce system in fact is to be a support for continuously expanding network of stationary stores.