Archiwum autora: Aleksandra Jędruch

Neness has launched a new online store

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The new system created for Neness – a company which offers perfumes for man and woman – includes dedicated e-commerce solutions. These solutions support building loyalty among customers and accelerate the execution of complex orders. All the work on implementation was done by i-systems.

– We wanted our customers to feel comfortable while making purchases online. Therefore, delicate and clear layout was indispensable. We also paid special attention for the functionalities allowing a potential customer to easily find and buy the product he or she is looking for – says Edyta Brudny, Neness

Functionalities for quick shopping and efficient execution of orders

New e-commerce system has SOLR search engine, thanks to which customers can find their favourite fragrance by entering the name or the parameters of the product. System is also able to find the product, despite entering misspelled name, as the search engine will show products that are likely to interest the customer of an online store.

Brand-new online store is also equipped with Shipping Manager module. This functionality allows to pass an information about new parcel to Poczta Polska [Polish Post Office] and easyPack by InPost. Then, the module generates a label that should be placed on the package prepared for shipping. Normally, the customer data are entered manually, which can cause multiple errors. Shipping Manager module automates the entire process, reduces the time needed for package preparation and eliminates errors associated with wrong address data entering.

Solutions for loyal customers

Each customer feels appreciated when he or she gets additional discount or extra points, which can be exchanged for a gift. E-commerce system created for Neness has Discount Coupons Module, which are granted in exchange for signing up for the newsletter. This allows the company to obtain customer data and to invite customers to make a purchase in the online store. Another functionality is loyalty programme, allowing logged in customers to collect premium points for shopping. The administrator of the store can determine whether the points are granted for buying a specific product, or each product. In his or her panel, the customer can see the number of collected points, as well as things he or she can buy for those points.

A possibility to sale abroad

Neness online store is adjusted to cross-border sales. A customer cas choose language of the store: polish or english, he or she can also buy favourite perfumes in different currencies – PLN, GBP, EUR or USD, which for the foreign customer is great comfort.

Online store available here: www.en.neness.pl

The new image of BeanBrothers e-commerce system

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The new e-commerce system for BeanBrothers has been created for the lovers of aromatic teas and coffees from all around the world. The new online store is a combination of an elegant graphic design, referring to the colors of the earth, and modern functionalities supporting online sales. All of the solutions were implemented within single idea – to create a place, where the customer can easily and comfortably purchase both favourite coffee and specialized equipment, needed wherever short black is brewed.

– Our online store has a lot of advanced functionalities, which facilitate making purchases for individual customers and business partners. We especially appreciate the integration with the accounting system, thanks to which we can execute orders much quicker – says Filip Sura, BeanBrothers

Solutions for efficient and flawless execution of orders

E-commerce system prepared for BeanBrothers offers high-quality tea and coffee, as well as grinders, coffee machines, and special accessories, such as filtering systems or dispensers. As the offer is directed either to B2C and B2B sector, it generates considerable traffic on the website. In order to ensure efficient execution of many orders, company’s representatives made a decision to integrate e-commerce system with Subiekt GT accounting system. Thanks to the implemented solution the situation when the customer orders unavailable product can be avoided.

The company also sells its products through Allegro auction portal. Wide range of products means a necessity to create multiple auctions with different parameters. Generating auctions “manually” can be burdensome and can cause many errors. Thanks to the automatized creation of auctions, only products which are available in BeanBrothers warehouse, are the subject of an auction.

Repair Management System

Repair Management System

Automatization of the Repair Management system

Except for products, BeanBrothers offers repairs of different kinds of coffee equipment. Every year, the brand gains new customers, so traditional completing of documents, related to possible equipment failure, would be time-consuming. Therefore, automatization of the Repair Management System was for company’s representatives of great importance.

A dedicated Repair Management System has been implemented in the new e-commerce system for BeanBrothers. Every coffee machine owner can now easily report failure directly through online store and order service. What the customer needs to do is simply fill a short form. On the basis of this information, accurate costs and repair time are given.

Information on stationary stores and discounts in exchange for signing up for the newsletter

Information on stationary stores and discounts in exchange for signing up for the newsletter

Modules aimed at improving customer service quality

An interesting solution which supports customer service quality is Abandoned Carts module. There are several reasons why customers do not finish their purchase transactions. They want to check the price of the competition or they just simply forgot about the order. Thanks to this solution, the administrator of the online store can set automatic e-mail reminder to people who did not finish their purchases during a specific amount of time. This module is a perfect remarketing tool, allowing low-cost reminder of the offer.

The customers who signed up for the newsletter were also well taken care of because of the additional discounts. Customers are reluctant to share their private e-mail addresses, however everyone likes to get bonuses. Module called “coupons for signing up for the newsletter” allows to create customers database at low cost. Customers, on the other hand, get additional percentage or amount discount for BeanBrothers online store.
Brand-new e-commerce system for BeanBrothers can be found here: www.beanbrothers.pl

i-systems release – version 4.3

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Another version of our system has been released. This time, changelog reached a record number of 258 positions, such as: adding new full-text advanced search engine, redirection module, spam shield module, as well as HTTP Auth configurable authorization.  

What is advanced Solr search engine?

This module is an extension of an advanced product searcher (PAS), which uses Solr for searching. What is Solr? It is an efficient platform for full-text search. The previous version of the system was based on storing product data in database, however it was much slower. Solr is quicker than database query.

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This option can be efficiently scalable and expandable, unlike the previous version, where additional queries were needed. In case of PAS module, all changes in product features had to be refreshed, so that data could be outdated. Now, they are being refreshed incrementally every 5 minutes, and all data is being refreshed every hour. This means that  the longest waiting time for this changes on frontend level is 5 minutes. Moreover, customers get Solr search engine bundled with version 4.3.

Redirection module

This module allows to create and import URL redirections from the panel level. The customers want to keep URL address, they had in the previous store, because of positioning. Therefore, we prepared a tool, which in a very universal way, deals with tasks, which until now have been carried out in an individual way.

Spam Shield Module

Spam Shield reduces email spam from the contact forms, as Internet bots send unwanted content. This protection is based on both analysis of the display time and time needed to send a form – to small interval alerts application to bot. Also, a hidden box has been added, the fulfillment of which will inform the system about the threat.

HTTP Auth configurable authorization

Along with the launching new versions of the multidomain stores, when the customer does not want the store to be indexed by Google, while working simultaneously with the current store, the module introduces an additional authorization for a particular domain. This means, that the stores continue working, and the module introduces an additional authorization, preventing content indexing by Google.

What else?

In addition, discount politics module has been updated. The following changes have been introduced: discount limit support, base price discount, improvement of Allegro cart price calculation, improvement of transport registration, transport surcharge support, and conditional coupons support. Release 4.3 also includes new options for logistics modules, and improvement of UX in the administration panel.

Advantages and disadvantages of open source

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eCommerce market is a rapidly growing area. For companies which understand the potential of online sales it has become an important source of income. Fitting the needs of modern, more and more mobile customer, who wants to buy online efficiently and comfortably, is a basic feature of an efficiently functioning online store.

Choosing the right software for your business, either dedicated or open source, is a foundation while creating an online store. While following the internet portals, it is hard to resist the feeling that there is a bit of disinformation concerning advantages and disadvantages of an open source software.

Undoubtedly, it has a huge contribution to the popularization and development of eCommerce. However, being aware of the benefits and drawbacks of this kind of software, one can adjust the online sales system to the specifics of business, and most of all – demands of current and future customers.

Open source software in Poland and over the world

Among 10,000 biggest online stores worldwide, the most popular open source engine is Magento. According to Built With, Magento engine drives over 14% of all online stores, and next 8% are driven by Magento Enterprise engine.

Created by i-systems on the basis of: Global eCommerce Technology Distribution http://trends.builtwith.com/shop. The shopping cart technologies used by online stores globally. Last updated Jan 20th 2016.

Created by i-systems on the basis of: Global eCommerce Technology Distribution http://trends.builtwith.com/shop. The shopping cart technologies used by online stores globally. Last updated Jan 20th 2016.

Taking Poland into the consideration, Magento considerably losses in the market in favor of other solutions. This software supports only 4% of the Polish online stores. The leader at this level is PrestaShop, which is selected by 25% of the market. A common software is also WooCommerce, which occupies 19% of the market.

Created by i-systems, on the basis of: Top in Ecommerce usage in Poland · Week beginning Jan 25th 2016

Created by i-systems, on the basis of: Top in Ecommerce usage in Poland. Week beginning Jan 25th 2016.

Open source – the cost of implementation and development

The word ”open” doesn’t mean that the software is free of charge – it determines the open source code. Therefore, persons with appropriate development skills and the time can freely modify the store’s engine for their own needs. It is possible to create online store on this basis, however one should not expect that it would be totally for free. If you don’t have programming skills or time, or if you rather focus on actions to increase sales – you have to pay for such services.

Due to high demand, prices of the Magento specialists are one of the highest among the eCommerce programmers. The open source license such as basic Magento Community is free. However, if you want to have technical support and marketing modules, you have to buy Magento Enterprise with an annual license fee in the amount of more than 22,000 $.

Safety when choosing open source software

The open code is a solution that has its strengths and weaknesses. On the one hand it can mean better detection of errors and fixing them faster, and on the other hand increased risk of attack. Checking code by a large community is also fuzzy responsibility for errors. The example can be OpenSSL and gap “hearbleed”. For more than two years the gap was in browsers and web servers. No one noticed it, thinking that this was already checked.

Problems with updates and compatibility with following versions of open source

Open source is rarely compatible with the following versions. The problems associated with updates are often the subject on the forums. When there is a new version of Magento and online stores try to migrate, it is very often that integrations and dedicated extensions of the store stop working properly. Sometimes even official modules refuse to work. Then the store has to be built practically from scratch. Update complications caused that significant percentage of online stores is still working on the Magento version 1.7 engines.

Open source and the change of the company implementing online store

Open source allows to change the agency which creates eCommerce system. However, you should remember that the agency, being aware of the temporary agreement with the customer, not always fully engage in the tasks. It happens that stores generated on open source are written in a hurry, without consistent rules, attention to comments, specification and code culture. It means that the new agency in the initial phase has a huge problem, because they need to understand what the programmer had in mind. As a result, though trial and error, changes are being introduced, or some parts of the store are written from scratch. Then arises the so called “effect of technical debt”, which means biggest costs of modifications and software development in the future.

Commercialization of open source

Every software is finally replaced by the new solutions. The example can be OsCommerce software, which for a long time has been the most popular system for online stores. However currently, it is gradually displaced from the market in favor of other systems.

Popularity of open source software, created by i-systems on the basis of: http://www.slideshare.net/AuroraCreation/szkolenia-magento-dekalog-bezpieczestwa-magento

Popularity of open source software, created by i-systems on the basis of:
http://www.slideshare.net/AuroraCreation/szkolenia-magento-dekalog-bezpieczestwa-magento

Currently, the driving force behind Magento 2, the premiere of which was announced more than three years ago, is ebay. During the works on the project, CEO and software creator – Varien – has left the company. He admitted off the record that he had different definition of “open source” than ebay. Development direction of this software can be seen by comparing Community and Enterprise version. The commercialization of open source software is standard practice. List of free modules, the number of users and products is gradually reduced, so as to companies wishing to develop their online activities, chosen paid model.

The cost of maintaining the open source software

The highest fixed costs of maintaining online store are hosting and the time of programmers. Open source is often an overextended system. For this reason it requires several times bigger resources than dedicated system of the same size. Optimization is troublesome, and the increase in traffic means the necessity to add computing power.

Open source created by self-educated community

Open source high popularity owes to the self-educated community. It is directly affected by growing number of new agencies implementing stores basing on the open source software. Open source software will always be more popular, because it clearly shortens the way of each interactive agency to the possibility of creating online stores. However, this type of stores has a low level of security – they are often a victim of attacks and data theft. It is also the most commonly used solution for creating fictitious shops.

Open source and new solutions

Today’s sales systems have moved beyond standard collection and handling of orders a long time ago. The current eCommerce market is changing very rapidly. Open source is always a few steps behind solutions that are developed by commercial companies in closed teams. That was in case of Responsive Web Design and OmniChannel. Waiting for a moment when a module will be ready may result in loss of customers of an online store, as they will be interested in shopping according to applicable standards at this time.

Open source software, such as Magento, WooCommerce and Presta is a very good complement of eCommerce market. It responds to the needs of small and medium-sized companies that have the experience and resources to independently develop a standard store. However, when a company wants to focus efforts on increasing sales, and it prefers to pay an external company to take care of the support, hosting and technical matters, dedicated software is worth considering. The costs of implementation and further development may be much lower than in the case of open source. Implementation of dedicated solutions is especially worth considering when the store’s functionalities are beyond standard ones, and they require constant monitoring and quick response to errors.

Herbamedicus expands the group of its customers through eCommerce

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Herbamedicus Poland was established in 2010. With the Swiss preparations the owner met two years earlier. However, at this time he worked for a different international corporation, so he made a decision to carry out market analysis. After extensive research, it turned out that Polish consumers want to use natural healthy products.
Herbamedicus Poland offers Swiss preparations of natural medicine. All products contain extracts of herbs and medicinal plants, creating a fully natural products. The brand can be found in pharmacies, herbal shops, as well as in drug stores and retail chains, located throughout the country.

Reaching wider group of customers

The company carries out activities aimed at increasing the range of its customers. In April, they started cooperation with the Polish champion in bodybuilding – Michał Sawicki. Thanks of the campaign, Herbamedicus products are more and more often selected by active people.

– Not so long ago, our offer was addressed to the customer who was over 45 years old. However, we decided to expand our business and reach younger customer. Products for athletes, dermocosmetics, and coconut oils, addressed to all people who want to live a dynamic and healthy live were made. To reach younger customer, besides offline sales, we have created a mobile and technologically advanced eCommerce system – says Adam Jakobiuk, Chairman of the Board at Herbamedicus
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Awards for modern eCommerce system

The company has recently been recognized with many awards. They received “Skrzydła Biznesu” [Business Wings] – an award granted to the companies searching for the new solutions for development, silver medal in “Konsumencki Lider Jakości 2016” [Consumer Quality Leader 2016], and title “Dobra Marka 2016” [Good Brand 2016]. Due to an implementation of the modern eCommerce system, Herbamedicus received title of “e-gazela biznesu” [Business e-gazelle]. Herbamedicus online store has a lot of B2B solutions and functionalities to support the automation of payments and order fulfillment. The management board particularly appreciate the dedicated Call Center module. Thanks to the implementation of this solution, the company effectively increases phone sales.

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– Our eCommerce system is an innovative project. On the one hand it is easy-to-use and intuitive, on the other – it has several developed functionalities to increase the quality of customer service. We hired external companies to run phone sales. The decision to create proprietary Call Center module was a good choice – states Iwona Urbaniak, Office Manager at Herbamedicus.


Development of the new brands

The Swiss Herbamedicus company is not the only brand offered by a Polish company. In their offer they also have their own brands, such as Vitamedicus – herbal preparations, and Herba Pure – dietary supplements.
Despite many successes the company is not slowing down its development. They recently purchased land for the new office and warehouse. Currently they are waiting for an appropriate permissions and finalizing the construction project. The new warehouse is to be environment friendly and consistent with the overall idea of ​​the company. Completion of construction works is planned at the end of next year.

i-stats application dedicated to i-systems customers

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A free i-stats app has been prepared for i-systems customers, who have eCommerce system from version 4.3. The application is used to display statistics of an online store. Each user with the appropriate permissions, or the person managing an online store can see which products are most popular and what are the sales results of the store in a given period of time. It can be also a helpful tool in case of choosing effective methods of further development of eCommerce actions.

Data from different time periods

i-stats can be used to obtain interesting data from different periods of time – for the day, week, month or even a year. An app is simple and intuitive – user who wants to download data simply has to select suitable interval.

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Information to determine the further development of eCommerce actions

Thanks to i-stats application one can trace the value of contracts, both in the form of chart and text data. User can also check the amount of executed orders. It can also get information on what days an online store reports the highest or lowest value of sales. Moreover, the application shows summary data, i.e. how many contracts were finalized with a prepayment or by cash on delivery. The system also allows to check the amount of products ordered. Thanks to this it can be found out if the customers prefer to buy less high-end products or more cheaper products. This app also allows to determine the average time of order execution.

How to download i-stats?

Mobile app is available for iOS and Android. It can be downloaded from Google Play, as well as App Store. Only online store’s address, as well as login and password is needed to log in. Once entered, the data is saved, and the application automatically updates the values downloaded from the store.

Download

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UrbanGames eCommerce system awarded by adidas

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UrbanGames – an online store of Arco company, operating on the market of sports shoes for almost twenty years, received “adidas Poland Quality Mark”. The award was granted for compliance with the adidas Group eCommerce guidelines.

The Arco company has a network of stationary stores, located throughout Poland. Showrooms offer their customers clothing and sports footwear by manufacturers such as: adidas, Nike and Reebok. The next and at the same time natural step for the representatives of the company was the opening for the eCommerce market .

Recognition for dedicated solutions

Developed product sheets has been implemented in the new eCommerce system. Thanks to separate tabs in product sheets, customer has a possibility to familiarize with all the details, such as: payments, shipping, warranty, returns, without the necessity to look for these information in the store’s terms and conditions. Developed product sheets also consist of such details as blade size.

– The quality of the store, modules supporting customer service, as well as dedicated solutions related to product presentation are the reasons why we were awarded by “adidas Poland Quality Mark” – claims Łukasz Nagły, eCommerce Manager at UrbanGames


Next development directions

Developing a network of monobrand stores, with close collaboration with producers, allowed UrbanGames to achieve very high level of of both customer service and knowledge of modern trends. Experience in the selection of appropriate models of the products contributed to the development and strengthening the brand position in the market. However for company’s representatives there is no room for complacency. They completely understand the power of online activities, so the new UrbanGames online store will be soon promoted in social media. By these actions the company would like to start cooperation with Polish bloggers and engage in the promotion and sponsorship of talented young athletes.

– According to our assumptions, UrbanGames online store should form a coherent whole along with stationary shops and complement each other – says Łukasz Nagły, eCommerce Manager at UrbanGames


Representatives of the company intend to intensify efforts to combine offline and online sales. Implemented eCommerce system in fact is to be a support for continuously expanding network of stationary stores.

i-systems release – version 4.2

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We have introduced another update of our software, along with meaningful changes and improvements in system’s structure. Changelog consists of 57 records, among which we can find: discount politics, Allegro multi variants, plugin to BZ WBK transfers’ import, as well as moving components from individual repositories to main repository.

Discount Politics

The idea of the key module – Discount Politics – is to provide one point where other modules can report discounts. This module allows to manage discounts in the store globally, by creating connections between discounts and discount hierarchy, as well as fixing the method of calculating discounts. Thanks to the module, each discount can be calculated in a different way on each item in the cart, and discount chain can be broken, so they do not overlap.

There are two basic kinds of discounts: percentage and price discount. Price discount requires fixed price and currency symbol. Percentage discount is basically a percentage. From the delegate level it is possible to give a discount on the cart in different ways:

• Global discount – it is given similarly as any other discount. This is the amount / value we want to subtract from the entire cart. Because of the accounting reasons it can not be subtracted from the total value of the cart. Therefore it is spread over all the possible products uniformly,
• Mass discount – it allows to give a discount for groups of cart’s elements, not the whole cart itself,
• Weight and Volume Discount – it lowers only the prices of shipment, depending on the cart’s weight

The main objective of the discount politics module is to manage logistics of the price choice.

Allegro multi variants

Improving Allegro multi variants option resulted in customer’s ability to choose the size of the product that is to be purchased. Earlier, a single auction was made for one size and a seller had to create a lot auctions for given product. Thanks to this solution, auction costs are much lower, as there is only one auction needed to sell multiple sizes of the same product.

Adding integration with Expert Sender

An integration with external Expert Sender system has been added, which allows to send personalized e-mails and mailing campaigns on the basis of data about abandoned carts, signing up to the newsletter, and placed orders. Thanks to this integration, mailing campaigns are automated, which saved customer’s time, he would normally dedicate to create mailings.  

Plugin to BZ WBK transfers’ import

There is a new possibility to import data about transfers from BZ WBK bank. This module allows to automatically indicate payments for an order placed in the store. Properly paid orders will be automatically marked as paid.

Adding information about the domain to the order

Now orders save an information about domain they have been placed on. Thanks to this, communication of the customer is carried out continuously on the same domain. It is important, especially in case of the stores with language versions on subdomains. This increases the credibility of the store and the safety of shopping online.

Components in the repository’s main branch

The most important novelty introduced to the software is transferring components to the main repository of the store. Previously, the components were external repositories, which made changes took more time. Along with the new release, component’s code was added to the main repository, thus the whole app is in one place, showing all changes. Another advantage is shorter time needed to built an app. Currently, while downloading an app we have a complete, working store, which is much faster and more efficient.

The time of eApocalypse – the influence OmniChannel exerts on the future of commerce

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We are witnessing big changes. Following the events of the last decade on the eCommerce market and putting it together with the current situation in traditional commerce, it is difficult not to resist of impression that big changes are coming.
The market of shopping centres in Poland will soon reach the boundaries of dynamic growth. In 2015 the first noticeable decline in the so-called footfall appeared, which means that particular stores are visited by a smaller number of potential customers. Such situation enforced, in some cases, changing the strategy and renegotiating some of the lease contracts. And this is only the beginning.

An online store that supports traditional sales is a standard for each sales chain

In the chains that thought about it well in advance we can see that as standard about 5% of the whole turnover of the store is generated by an online store. There are also companies that from the very beginning treat the Internet as the main source of their activities and now have the results of 10% to even 20% of turnover online.

It often happens that a single online store may generate the turnover of a few good brick and mortar stores, with less expense. This results in resignations from some of less profitable points, which can in turn result in vacant places in shopping centres that have to be managed somehow. The so-called pop-up stores may turn out to be the hope for such places; these are the stores that appear in a given area for promotional purposes, for a specified time, and then disappear. This strategy is particular favourable to online stores. A well-established image, among customers, may hold their attention and arise their interest in the offer of an online store. We could observe such strategy in Złote Tarasy in Warsaw where Zalando presented its pop-up store. The opening of a temporary store was preceded by a series of events like giving Blogger Award awards and a series of DIY workshops.

The best results may be expected by the companies which backs sustainable development consistent with the OmniChannel strategy

A well-managed online store additionally drives traffic in brick and mortar stores, among other things by free collection points, the possibility of checking the stock levels, reservations, returns, claims etc. The example may be the Polish project Answear.com which intensified the opening of an online store in 2011 by opening two brick and mortar stores in Kielce and Poznań, offering a part of the functionalities mentioned.

And here another challenge appears: how to settle with the ingoing customers that come to sales chains only to collect the product bought earlier at the online store. This is the situation in which the store is forced to pay double for the customer. The first time at the online store. The second time, when it has to pay the owner of the shopping centre for the fact that the customer has come to collect the parcel bought, thus increasing the footfall and turnover of the store on which the rent is calculated. There are several ways to solve this problem and in each of them the software may play the key role.

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More and more actively the companies of the so-called pure internet join the game for the offline customer

These are the companies that grew based on the technology, they have been keeping online stores for a long time and more and more often they think about not the single point of sale but about the whole chain, thus fulfilling the OmniChannel strategy.

Only now in Poland we can observe the single examples of opening brick and mortar stores by companies which are typically online in their nature, and such trend will be more and more stronger over time. Their unquestionable advantage is that they usually already have a well-developed system in which they are constantly investing and know its possibilities. For them, adding subsequent functionalities and increasing the number of free collection points, having selected a well-organised team of specialists, may take little time. These are, despite everything, the companies that we heard relatively not much of in Poland but their capital and trend towards OmniChannel customer, that are constantly growing, rouse appetite for investment in physical points of sale.

The example of such kind of actions may be the Chinese giant Alibaba who in 2014 bought, after years of dynamic expansion in a global chain, the block of 220.5 mln shares of Intime Retail Group (IRG; the owner of department stores and superstores) for approx. USD 219 mln. In 2015 it bought 19.99% of shares of Suning – one of the biggest chain of stores with electronic equipment in the country (for approx. EUR 4.15 mln). This is a simple way for natural competitors to establish cooperation, which will after all be advantageous for both companies. Suning will get the opportunity of starting online sales fast, among other things by creating an online store, on Alibaba website, designed for commercial partners – Tmall. Alibaba, however, will be able to use Suning infrastructure to store and deliver the goods sold at the platform in OmniChannel model.

CCC brand applied a similar strategy. One of the biggest chain of stores with shoes bought 75% of shares of Eobuwie.pl – a company from Zielona Góra. Although the average shopping basket in both cases differ significantly, both entities gained a natural complement to their offers. Eobuwie may offer brick and mortar free collection points, which in turn, as a natural consequence, will increase traffic in CCC stores and may translate into increased sales.

Online and offline commercial companies are looking more and more intensely for the possibility to get through to the end customer, from different places, thus diversifying the sales and fulfilling the OmniChannel strategy

This may take place in the form of acquisition, merger, like in the case of Alibaba and CCC, or the attempt to create one’s own dedicated solutions, like Answear.com did. We should, however, bear in mind that such programming-related solutions does not come into existence immediately. The era of fast and easy entry into online sales has come to an end. A good system of sale that implements the strategy of sales chain and meets the requirements of OmniChannel customers needs a few months and time for tests and stabilisation. Before the actual works can start, one has to draw up an analysis, deal with all legal matters and create system specification.

The changes in commerce are quicker and quicker. Postponing the key decisions on investment in OmniChannel even longer is disadvantageous and increases the costs of implementation and acquiring a potential customer via Internet.

New Balance Polska opens a new e-shop with i-systems

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A cutting-edge, fully mobile website, clear and legible offer presentation, a number of improvements in product searching and outstanding product page. This is, in short, the result of implementing the new e-store by i-systems for New Balance brand in Poland. According to the global idea of the New Balance brand, both the brick-and-mortar stores and e-shops are characterized by a similar visual identification. For this reason, one of the key tasks was to create a layout with the graphics compliant with the key visual of the brand. The new New Balance e-shop in Poland was created in a responsive web design. This enables the store website to display correctly on any device available, increasing the number of prospective customers in the same way.

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New Balance store in responsive web design

New Balance shoes stand out thanks to their innovative technology which is why the information on the solutions adopted needed to appear on the product page. It can be presented in 3 ways: as a description, video or infographics. The photos presenting the product are available in the panoramic format.

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Multiple options of the product

New Balance shoes are characterised by a huge range of colours and sizes. The available colour options are signaled by miniature photos and the standard size table is complemented with the ability to choose an additional option, that is width.

Additional functionalities

New Balance brand has a wide range of products. To keep a simple and clear menu, hidden categories were used. The hidden categories can be ascribed any name, description and graphics, including a horizontal advertising banner placed directly on the page of a specific category, by the administrator.
We needed a flexible technology partner who will be able to create and develop solutions customised to our brand, says Arkadiusz Kotula, E-commerce Manager newbalance.pl
What is more, the store is integrated with the warehousing & accounting software called Hermes thanks to which it is able to gather information on the current warehouse stock. There are plans to develop this integration further, e.g. by introducing the ability to book the goods in any New Balance outlet in Poland.