From 27 years, Pitbull company has in its offer high-quality sportswear, as well as comfortable clothes to wear after a tiring workout. A need to increase online sales and a necessity to adjust e-commerce activities to the demands of young, active customer, was an impulse to create modern Pitbull West Coast online store.

– Pitbull West Coast customers are mostly young people, keeping dynamic lifestyle. As we wanted our company to grow, we decided to implement online store, ready to meet the demands of our customers – says Michał Kautz from Pitbull company


Solutions supporting efficient execution of orders

Brand-new Pitbull online store consist of solutions, designed to accelerate the process of executing orders. This e-commerce system has been integrated with Subiekt GT ERP, so as the lover of sportswear could always buy available products. Moreover, a Bank Transfer Import Module has been implemented. After uploading the current bank statement, the status of the new orders is changed automatically into: paid. Orders are then passed to be prepared and sent to the customer.

Another functionality, which support efficient and economic logistics of the company, is Warehouse Module. When the company has several warehouses, it allows to choose the one, in which orders are to be executed for the particular customer. This solution facilitates the efficient transfer of goods within the warehouse, which makes the offer more attractive. It also allows to give a customer a real time information about the delivery time.

A functionality that decreases a number of not collected orders

Sometimes the customer frequently buys products in online store, but all attempts to deliver those products end up in a fiasco. Not only the company does not finalize the transaction, but also it bears the costs of delivery. This is the cause of the, so called, logistics costs. A solution, which helps to capture the customers who notoriously fail to collect purchased goods, is Blacklist Module. The administrator of the online store, by choosing suitable statuses, such as: not collected orders or orders waiting for payment confirmation, generates base of customers, who ordered products several times and did not manage to pick them up. Then he or she can contact this customer and discuss the details of transaction or cancel the order.

Loyalty programme for registered customers

An interesting functionality, that builds loyalty of Pitbull West Coast customers is Premium Points Module. Registered customers can collect points for purchases and exchange them. The administrator of the online store can define if the points are granted for: each purchase, specific products or recommendation of the store to another customer. In this way such products as: bestsellers, end of collection, or own brands, can be promoted. Premium points, granted for recommendation, appear immediately on customer’s account, after placing an order and making payment by the person to which the store has been recommended.

New online store here: pitbull.pl