A new shop for Komex is already online. Komex, the owner of a stationary shop chain 5.10.15., is one of Poland’s biggest retail sales chains. It currently owns over 230 stationary shops, where it sells children’s clothing and accessories. The cooperation with i-systems is aimed at enhancing the use of online sale potential.

Changes in the shop

The new online shop means not only a new image and a wider offer, but also many new options for customers: they can now preview the available sizes on product lists as well as use enriched search and filtering options. Moreover, a full mechanism of promotion combined with a refreshed loyalty program was created. More efficient system integration allows for faster delivery of orders to customers. Thus, the majority of packages is sent on the day of placing the order and delivered the next day.

Mobile consumers set the standards

The entire eCommerce system was prepared according to the best standards of Responsive Web Design. The new online shop of 5.10.15. automatically adjusts to the resolution of the screen on which it is viewed. All the development works concerning the full mobility of the online shop were carried out according to the Mobile First rule, which means that the shop layout on the smallest devices was prepared first and then the workspace was widened. Shop implementation also followed that rule. Thus, shopping on mobile devices is now much simpler.

“eCommerce is the fastest developing sales channel. The reasons are obvious: it is comfortable and saves time as well as, oftentimes, money. Young generations, which grew up with computers, tablets and smartphones, are becoming parents today and eagerly choose that kind of shopping. Thus, we treat eCommerce as a promising sales channel and mobile shopping as its strong basis. The entire eCommerce will soon be very mobile; it will intermingle with traditional shopping, the ROPO effect will increase and… the market will become crowded. That is why we are preparing for it as early as today” said Tomasz Sulejewski, eCommerce Manager in Komex.

Dedicated eCommerce integrations

“Large stationary sales chains such as Komex act on the basis of precisely defined business processes. Their skillful transfer to eCommerce and subsequent optimization is very important. One of the key implementation elements was the creation of dedicated integrations affecting the sales system. The 5.10.15. brand has several affiliate partners within the sales network. Thus, we prepared a module allowing for launching the integration with affiliate networks and flexible management of parameters for each network” highlighted Marek Pawlak, Project Manager in i-systems.

The system also offers advanced integration with ERP. The integration is responsible for product and promotion management plus sales reporting. Its detailed functions include communication with the ERP system and updating the products and their prices; it also regularly sends to the ERP system the information about completed orders and trade documents issued in connection with them.

SAP logistic outsourcing solutions were also implemented, via integration with a Partner, in the new online shop at http://www.51015kids.eu/. This allows one to control the handling of the whole order.

Omnichannel retailing challenges

The scale of the undertaking presented by the new eCommerce system for the 5.10.15. brand made it necessary to divide the works into several stages. The first step in combining online and stationary sales was the possibility of checking the locations of all stationary shops belonging to the brand in Poland. Then, the loyalty program was unified in all channels: now it is coherent both online and offline. The next functions taking advantage of the multichannel idea will be implemented systematically as part of an adopted action plan.

“The platform constructed by i-systems based on modern standards is a prelude to further cooperation and the beginning of implementing the omnichannel strategy in full, since we are currently working on the latter,” claims Sebastian Moleda, Operations Director in Komex.

The implemented platform can be viewed online at http://www.51015kids.eu/.