Vistula brand begins to develop online sales on foreign markets. Together with i-systems, a new version of the brand’s e-commerce system has been prepared. The Vistula online store is now available in English and Czech, thus favouring the development of cross-border sales.
After the implementation of the online store on the domestic market, Vistula decided on further development of the services and to match its online offer to the foreign customers. In addition to the English version, which is adapted to a wide range of recipients abroad, the brand’s actions were also directed slightly to the South. The result is the launch of the store in the Czech language. The system currently supports deliveries to the customers from 25 countries.
New language versions of the store are not everything. Each of them has the equivalents of existing banners and graphics from the Polish-language store. Currency versions have also been designed to ensure automatic price recalculation. For the English version, the default currency is the euro. The Czech edition of the store, on the other hand, offers prices in Czech koruna. Prices in those currencies are visible after selecting the appropriate language version.
– New language versions are a step towards expanding sales to the European market – says Aneta Kazanowska, Director of Online Stores at Vistula Group S.A. – Proper implementation of cross-border sales is possible when all processes related to online transactions are automated and ensure the free flow of information about orders. Therefore, it was necessary to integrate the system with the warehouse and accounting environment, logistics processes and discount policy – adds Aneta Kazanowska.
All above-mentioned solutions are matched to the appropriate language and currency versions, in order to efficiently process orders from English and Czech websites.