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The furniture industry invests in e-commerce

Nobody is surprised that the fashion industry can show of innovative e-commerce solutions area. Whether it is clothing or footwear, online stores are introducing new, dedicated ways, not only to attract the attention of the customer, but also those supporting building customer loyalty towards the brand. Trends, however, permeate further sectors for which other functionalities need to be prepared to provide efficient shop management and customer service of top quality. The example can be furniture industry and the online store KARE24.pl, implemented by i-systems.

KARE24.pl is part of the DESIGN AG Anna Guenther group. KARE Design since 1981, thanks to its creative ideas, has been constantly successful, offering designer furniture, lighting and decorative accessories. Its showrooms are located not only in Poland but also in Germany, Austria and outside Europe. It also has 200 industry partners and 2000 commercial customers.

As the brand emphasizes, its main recipients are people of all ages, but with “young spirits”. In pursuit of modern trends, the company has decided to implement the e-commerce system, in cooperation with i-systems.

After the analysis, the solutions have been identified to match the specificity of the brands from the furniture sector. In addition to modules, such as discount policy or newsletter signup coupon, the new e-commerce system is equipped with modules designed particularly for business needs of the company.

– We decided to invest in e-commerce, because we are constantly tracking fast-changing trends and trying to match them. Online sales give more and more opportunities and are an effective channel to reach the customer – comments Anna Guenther, owner of DESIGN AG Anna Guenther.

The new e-commerce system, created for KARE24.pl, is another step in the company’s online sales strategy. Further activities are planned to expand the company’s activity in this area.
The new online store can be found here: KARE24.pl.